Every smart marketer needs a go-to checklist for social media marketing!

It’s how you maintain important fundamentals when everything’s about to change.

To help you not miss a beat as you manage your social media accounts, the team at ConnecTheDot developed this 2017 Checklist for Social Media Marketing infographic to remind you about what’s really important.

These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare.

Are you ready to learn? Let’s educate!

Follow These Essential Steps:

STEP 1: Define your audience

Identify your target customer’s demographic, including:

• Age
• Gender
• Occupation
• Income Level
• Educational Level
• Type of Industry
• # of Employees
• Type of Business
• Revenue

STEP 2: Create shareable content

Keep these tips in mind:

• Keep posts 300-500 words
• Include a featured image and relevant meta description in your post
• Optimize posts to include target keyword
• Make sure you have a call to action
• Make sure you have a social sharing button

An easy way to make your content shareable is to make it visual!

People love to share stunning images. The best news is, they only take a few minutes to create — and you can even brand them with your own messaging!

STEP 3: Get your SOCIAL on

Facebook

These tips will help you dominate Facebook.

• Figure out how many times you want to post a day
• Use paid ads to promote content, increase awareness and offer discounts
• Respond to fans
• Tag relevant pages if you’re discussing about them.

Twitter

On twitter, you need to know these tips.

• How many tweets to send on daily. Tweets should include
• Blog posts circulation
• Content offers
• Call to action
• Attach image
• Retweet influencers
• Follow new people everyday
• Monitor keywords and mentions
• Respond to tweets

Linkedin

Linkedin is a different breed, here’s what you need to know

• Update your status a few times a week
• Scan industry groups a few times a week
• Learn to update your company profile
• Use linkedin to research prospects

Google+

Make sure you use these tips

• Share your content a few times a week
• Promote posts from influencers in your industry
• Circle new people everday
• Offer hangout sessions
• Make sure your posts are public

Pinterest

Pinterest will be useful when you use these tricks

• Add keywords in your pins
• Add boards clients would be interested in
• Follow new boards each week
• Make sure pins and linked back to your website

YouTube

When marketing on youtube, keep this in mind

• Create a video that showcases your expertise
• Ask questions from fans and create videos to address them
• Add fun in your videos
• Use a videographer for events

Slideshare

Slideshare is a great platform. Here’s what you need to know

You can use slideshare for

• Presentation
• Infographic
• eBooks
• Case studies
• Update your account consistently
• Find great posts and convert them to slides
• Don’t forget to credit source

Let’s wrap this all up and bring it home…

Don’t forget to bookmark this post so you have it handy next time you need to:

• Post on your company Facebook page
• Monitor Twitter mentions & retweets
• Update your status on LinkedIn
• Promote an event on Google+
• Add new Pinterest boards
• Subscribe to YouTube channels
• Add content to SlideShare