A 2017 Checklist for Social Media Marketing that Actually Helps

Every smart marketer needs a go-to checklist for social media marketing!

It’s how you maintain important fundamentals when everything’s about to change.

To help you not miss a beat as you manage your social media accounts, the team at ConnecTheDot developed this 2017 Checklist for Social Media Marketing infographic to remind you about what’s really important.

These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare.

Are you ready to learn? Let’s educate!

Follow These Essential Steps:

STEP 1: Define your audience

Identify your target customer’s demographic, including:

  • Age
  • Gender
  • Occupation
  • Income Level
  • Educational Level
  • Type of Industry
  • # of Employees
  • Type of Business
  • Revenue

STEP 2: Create shareable content

Keep these tips in mind:

  • Keep posts 300-500 words
  • Include a featured image and relevant meta description in your post
  • Optimize posts to include target keyword
  • Make sure you have a call to action
  • Make sure you have a social sharing button

An easy way to make your content shareable is to make it visual!

People love to share stunning images. The best news is, they only take a few minutes to create — and you can even brand them with your own messaging!

STEP 3: Get your SOCIAL on


These tips will help you dominate Facebook.

  • Figure out how many times you want to post a day
  • Use paid ads to promote content, increase awareness and offer discounts
  • Respond to fans
  • Tag relevant pages if you’re discussing about them.


On twitter, you need to know these tips.

  • How many tweets to send on daily. Tweets should include
  • Blog posts circulation
  • Content offers
  • Call to action
  • Attach image
  • Retweet influencers
  • Follow new people everyday
  • Monitor keywords and mentions
  • Respond to tweets


Linkedin is a different breed, here’s what you need to know

  • Update your status a few times a week
  • Scan industry groups a few times a week
  • Learn to update your company profile
  • Use linkedin to research prospects


Make sure you use these tips

  • Share your content a few times a week
  • Promote posts from influencers in your industry
  • Circle new people everday
  • Offer hangout sessions
  • Make sure your posts are public


Pinterest will be useful when you use these tricks

  • Add keywords in your pins
  • Add boards clients would be interested in
  • Follow new boards each week
  • Make sure pins and linked back to your website


When marketing on youtube, keep this in mind

  • Create a video that showcases your expertise
  • Ask questions from fans and create videos to address them
  • Add fun in your videos
  • Use a videographer for events


Slideshare is a great platform. Here’s what you need to know

You can use slideshare for

  • Presentation
  • Infographic
  • eBooks
  • Case studies
  • Update your account consistently
  • Find great posts and convert them to slides
  • Don’t forget to credit source

Let’s wrap this all up and bring it home…

Don’t forget to bookmark this post so you have it handy next time you need to:

  • Post on your company Facebook page
  • Monitor Twitter mentions & retweets
  • Update your status on LinkedIn
  • Promote an event on Google+
  • Add new Pinterest boards
  • Subscribe to YouTube channels
  • Add content to SlideShare


ConnecTheDot 2017 Social Media Checklist