Video Marketing

What if you could increase the effectiveness of your email campaigns by nearly 20 percent?

In an ever-changing world, business owners are seeing that video marketing increases engagement, conversions, brand loyalty, and provides a far greater customer experience. 

It was Sun Tzu that wrote (in The Art of War), “Thus those skilled in war subdue the enemy’s army without battle…. They conquer by strategy.” Video Marketing is proving to be a formidable weapon in the daily skirmish for business dominance!

What if you could increase the effectiveness of your email campaigns by nearly 20%? Does that seem like a bold and unrealistic claim? Did you know, using the word “you” in an email subject line open rates of that email by 19%! Further, eight out of 10 website visitors who watch an online video view the advertisement in full, 26% looked for further information on the business and 15% visited that business.

How would your tactical tool case benefit from having such a weapon at your disposal? What an essential strategic component a 19% boost in your email and 80% ad readability be towards your goal! Your promotional platform would be profoundly enhanced!

At the end of the day, your aim is to access as many viable and profitable options as possible. Your goal is to find the best marketing option which yields maximum influence and provides an excellent return on investment (ROI).

Your video allows those people that don’t know you to engage and emotionally connect with you.

The statistics that we have been talking about are compelling and impressive. However, your video must have a very targeted message. You don’t want to play around with videos that are either so boring they don’t get shared or so vague they don’t connect with your viewers. Focus your video around clear objectives and calls to action. Create an environment where potential customers know what they’re supposed to do and can easily take the next step.

The good news is that you don’t have to spend a small fortune to get exceptional quality videos. Current technology allows for a lot of options without a huge expense. In fact, depending on the model, your phone has impressive video capabilities. All you would really need is a tripod and some basic lighting tips (available on YouTube). You could then submit that video to a company who could do your video editing for a very reasonable price…like us at ConnecTheDot.