INBOUND MARKETING STRATEGY IS WHAT WE DO
At ConnecTheDot, we know your business is unique. Therefore, we customize your engagement to overcome your challenges, improve your current marketing efforts and provide a clear roadmap to meet your goals.
ROADMAP PLANNING.
Like a good GPS, we need to know where you want to go before we can guide you down the right path.
We conduct thorough research to identify the best channels, audiences, content types and messaging to develop the right customer acquisition strategy for your business.
IMPLEMENT & EXECUTE.
We leverage the data acquired in our research to connect with your buyers on the right channels, with the right content at the right time.
EVALUATE. RINSE & REPEAT.
INBOUND MARKETING METHODOLOGY
The image below shows the process of turning STRANGERS into PROMOTERS for your business.
INBOUND MARKETING METHODOLOGY PHASES
Below are the FOUR phases for growing your business.
ATTRACT
You don’t want just everybody coming to your website. You want individuals who are most likely to become leads, buyers, and, ultimately, happy customers. How do you get them? You attract the right customers with relevant content at the right time – when they’re looking for it.
Here Are Some Strategies For Inbound Marketing
Blogging
Inbound marketing starts with content. A blog is the single best way to attract new visitors to your website. To get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
Content Strategy
Your customers begin their buying process online, usually by searching to find something they have questions about. So, you need to make sure you’re showing up when and where they search. To do that, increase your presence with tools that help you define and implement your content strategy.
Social Media
Successful inbound strategies are all about remarkable content – and social media allows you to share that valuable information, engage with your prospects, and put a human face on your brand. Interact on the platforms where your ideal buyers spend their time.
CONVERT
Once you’ve attracted website visitors, the next step is to convert those visitors into leads (potential buyers). You do this by opening up a conversation in whatever way works best for them – with messages, forms, webinars, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continue the conversation.
Here Are Some Strategies For Inbound Marketing
Forms
For visitors to become leads, they can fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.
Meetings
To win new deals, you’re going to have to speak with people one way or another, via phone or a virtual meeting. Give prospects an easy way to book meetings without the back and forth. Your calendar stays full, and you stay productive. Show up, engage, and win a new customer.
Messages
Chat with site visitors, connect with the right people at the right time, and make chat conversations a natural part of your sales process. Close more deals with the live chat tool that’s built for sales teams. Messages helps sales teams connect with the right people right when they’re most engaged.
CRM
Keep track of the leads you’re converting in your CRM, a centralized contact database. Having all your data in one place helps you make sense of every interaction you’ve had with your contacts and optimize your future interactions to more effectively attract, convert, close, and delight your ideal customers.
CLOSE
You’re heading down the right roadmap. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into buying customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.
Here Are Some Strategies For Inbound Marketing
Pipeline Management
How do you know which marketing efforts are bringing in the best leads? Is your sales team effectively closing those best leads into customers? Our product allows you to analyze just how well your marketing and sales teams are playing together.
Lead Nurturing
Each lead you have should be nurtured according to their interests and lifecycle stage. Pages they’ve visited, content and whitepapers – all these indicate shifting interests. Good nurturing adapts messaging to stay relevant and makes winning new customers faster.
Email Marketing
What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your eBook, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become closer to buying.
Predictive Lead Scoring
Lead scoring is a great way to handle growth at your company. As your business grows and you generate more leads, it doesn’t always make sense to get in touch with every single lead. You want to make sure sales is prioritizing their time based on the most qualified leads.
DELIGHT
The inbound marketing way is all about providing an epic experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.
Here Are Some Strategies For Inbound Marketing
Your customers can be your biggest fans or worst detractors. It all comes down to how well you understand them and if you’ve helped them succeed. With Ontraport you’ll have the tools and playbook you need to get to know, connect with, and truly help your customers succeed.
Smart Content
No one wants a sales pitch when they’ve already bought. Smart content makes sure you don’t show loyal customers CTAs or content meant for first-time buyers. And with smart calls-to-action, you present different visitors with offers that change based on buyer persona and lifecycle stage.