Inbound Marketing 2017-12-08T13:36:14+00:00

INBOUND MARKETING STRATEGY IS WHAT WE DO

At ConnecTheDot, we know your business is unique. Therefore, we customize your engagement to overcome your challenges, improve your current marketing efforts and provide a clear roadmap to meet your goals.

Inbound Marketing Services by ConnecTheDot

INBOUND MARKETING METHODOLOGY

The image below shows the process of turning STRANGERS into PROMOTERS for your business.

Inbound Marketing Methodology

INBOUND MARKETING METHODOLOGY PHASES

Below are the FOUR phases for growing your business.

ATTRACT

Attract Phase Inbound Marketing Methodology

You don’t want just everybody coming to your website. You want individuals who are most likely to become leads, buyers, and, ultimately, happy customers. How do you get them? You attract the right customers with relevant content at the right time – when they’re looking for it.

CONVERT

Convert Phase Inbound Marketing Methodology

Once you’ve attracted website visitors, the next step is to convert those visitors into leads (potential buyers). You do this by opening up a conversation in whatever way works best for them – with messages, forms, webinars, or meetings. Once you’re in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas – and continue the conversation.

CLOSE

Close Phase Inbound Marketing Methodology

You’re heading down the right roadmap. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into buying customers. How can you most effectively do this? The sales tools available at this stage to make sure you’re closing the right leads at the right time, faster and easier.

DELIGHT

Delight Phase Inbound Marketing Methodology

The inbound marketing way is all about providing an epic experience for your customers. Plus, they have much higher expectations of your business and how they’re treated than ever before. So, it’s even more important to engage with, delight, and make your customers successful. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.

FOR MORE INFORMATION ON IMPORTANT IDEAS, YOU NEED WHEN IT COMES TO INBOUND MARKETING, SEE BELOW:

INBOUND MARKETING EXPLAINED

INBOUND MARKETING VIDEO

INBOUND MARKETING CHECKLIST

INBOUND MARKETING
IS IN OUR DNA.

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