BIA Local Impact New York 2018

BIA Local Impact 2018

Dive into 2019 with expert local advertising forecast data and analysis at LOCAL IMPACT NY, Sept. 26 at the AMA Executive Conference Center in New York.

Join top broadcasters, publishers and digital media and ad agency executives to examine the trends and technologies driving cross-platform media investment and consumer engagement in today’s socially-driven, mobile, political landscape.  Attendees will leave with a comprehensive understanding of the challenges and opportunities in the upcoming 2019 local advertising market.


BIA Advisory Services is bringing LOCAL IMPACT to New York to offer a “roll up your sleeves” event for executives whose sole aim is targeting advertisers and consumers in local markets.

The event will deliver access to BIA’s proprietary, cutting-edge data and insights that will help shape your sales, marketing and product plans for 2019. Plus, you’ll hear from and network with the best and brightest leaders who are driving the industry forward.

Key topics on the agenda include:

  • Local TV and mobile campaigns
  • Advanced television
  • Ad fraud
  • Share of ad wallet across media, with deep dives into mobile and social
  • Spending trends of top vertical advertisers (i.e. auto, finance/insurance)
  • ATSC 3.0 opportunity and status
  • Digital buying/selling strategies
  • Advertiser plans and intentions for 2019

Register to attend LOCAL IMPACT New York and get useful strategies and tactics for achieving greater “Local Impact” in 2019.


2:15 PM – 3:00 PM

Growing Share of Wallet in 2019

BIA’s Chief Economist, Mark Fratrik, will provide insights and perspective on the firm’s new 2019 U.S. Local Advertising forecast that covers all media and provides a view of all “local” advertising spent by national and regional companies, as well as small and medium-sized businesses.

Dr. Fratrik and his invited expert panel including Travis RothsteinConnecTheDot will offer a comprehensive examination of:

  • Nationwide Ad Forecast for 2019
  • Ad landscape in top markets
  • Top business vertical ad spends
  • Share across media, specifically high-growth channels like mobile, social and video
  • Digital competition among primary pureplay digital advertisers selling locally including estimates for Google, Facebook, Twitter, Yahoo, Bing, AOL, Yelp, Pandora.
  • Effect of political on ad buys this fall

How verticals spread their dollars across media channels tells a story on growth, decline and opportunity for national, regional and local businesses. What should local media companies do to capture their share of the ad dollars set to be spent? This expert panel will give you answers.



  • High touch, high value meet-ups for local media, advertising, and marketing executives across the publishing, broadcasting and digital spectrum.
  • Tactical sessions that will provide valuable data, insights, opinions and how-tos that will help you solve work problems and design sales, marketing and product strategies.
  • Quick, effective opportunity to get briefing on local advertising trends and digital competition from BIA/Kelsey’s experts without taking you away from office for too long.
  • IAB approves 5 CE credits toward IAB Certification for this event. 


  • NETWORKING – Half day event beginning with lunch and ending with a happy hour reception with interactive peer networking sessions throughout.
  • ANALYSIS & INSIGHTS – BIA analysts will present the latest nationwide and local market data and analysis and lead robust discussions on how we’re seeing market opportunities develop and how you can best take advantage of them.
  • TACTICAL/CASE STUDY DISCUSSIONS – Innovate as we tap into local case studies for inspiration- get a chance to provide your Point of View while networking with attendees.
  • EXPERT KEYNOTES & SPEAKERS – Exclusive, extraordinary keynoters and speakers who will offer fresh insights you won’t hear anywhere else.