6 Reasons Why Your Business Should Be Blogging

6 Reasons Why Your Business Should Be Blogging

As an award-winning blogger I am naturally going to be biased, but having a personal lifestyle blog is definitely different than having a business blog, however, the results are the same.

Blogging has opened up a whole new world for me, it has created a brand (#DelawareBlogger) that simply posting on various social media platforms could never have achieved.

Every business is a brand and if you listened to the June 30th Podcast then you would understand why Travis Rothstein and I agreed that adding a blog to your social media marketing campaign is definitely a wise choice.

Connecting on an H2H level or “human to human” has become more important than B2B or B2C when it comes to successful marketing online in today’s IoT world.

The following are just 6 reasons why every business should have a blog.

1-Target Potential Clients

When you are consistently writing about your industry and the general services that you provide, you will attract more of your target audience.  You are getting your name out and in front of more potential clients who may need or consider buying your products and or services in numbers far greater than just posting on Facebook.

2-Boost Your Website Traffic

Most business blogs are separate from the website, it’s either on a separate page or a different site entirely. Having this secondary location helps you to target new visitors and moves the traffic to your products and services through in-content linking.

3-Establish Yourself as an Industry Expert

Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.

4-Develop a Community

One of the best parts of a successful business blog is the communication and sharing that takes place with your reader’s comments. When you actively respond to comments on your blog it helps to create a community where you can learn more about your audience and what their needs may be.

5-Create Valuable Person-to-Person Connections

A business blog doesn’t have to be all business, all the time and it shouldn’t be. Avoid having a boring business blog by including some of your personality and personal brand, going off topic occasionally and using humor and fun. Not only does this give your blog a little individuality, but it can also make you more relatable and approachable by your readers.

6-Improve your SEO

Brands that create consistent content stay fresh and relevant and rank higher in organic searches which improve your SEO (Search Engine Optimization).  Engaging with customers who share and click on your posts move up in the search rankings.  If you’re providing quality content, your readers will want others to know so make sure to create unique content, provide answers for visitors, and then share your blogs wherever you can.

If you live in Delaware and you want to learn how to start a blog or improve on one that you currently have, head over and sign up for this Build a Blog Workshop.

I will be conducting a workshop at Delaware Technical Community College starting in September and this 3 part, 3-hour series will teach you how to start a blog; how to use social media to build traffic; and how to monetize your blog.


The information in this blog is provided “AS IS” with no warranties and confers no rights.  This blog does not represent the thoughts, intentions, plans or strategies of my employer, it is solely my opinion.

Feel free to challenge me, disagree with me, or tell me I’m completely insane in the comments section of each blog entry, but I reserve the right to delete any comment for any reason whatsoever (abusive, profane, rude, or anonymous comments) – so keep it polite, please.